Language is used in many ways in order to get the audiences to purchase a magazine.
Sentence Functions are used within the language of the magazines, each one serves a different purpose, such as…
Declarative: making a statement
Imperatives: giving orders
Interrogatives: asking questions
Exclamatives: surprise or alarm
Other tricks such as rhyme, alliteration, assonance and sibilance are used in order for the magazine to stand out and catch the readers eye. Also these tricks can help establish a brand making it unique from any other competition.
Language is vital in making a relationship between the text producer and the reader. As magazines primary use is for recommendation, a personal relationshipship which is created through the use of language (such as "what's it in for you") helps the reader engage as much as possible.
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