1. Demographics are a traditional method of profiling the audience. Members of the public are put in categories based on their financial situation and working life. For example "A" which is the top group consists of members in higher professions with jobs such as bankers and doctors. E on the other hand is the lowest group which includes those who are unemployed, pensioners and students.
2. Psychographics analyse the personalities of people by investing their behavior patterns. The groups they are put in reveal their position in society. For example "Mainstreamers" are assumed to seek security, following conventions of seeking value and purchasing traditional family brands. "Succeeders" seek control and have high goals which they aim towards. They are confident which is shown in the high quality brands they purchase.
3. Consumer Profiles are created documenting almost every aspect of their ideal reader. They contain information on what gadgets they own, how much they earn, where they go out and most importantly, what brands they consume. These reader profile pages are shown to advertising companies in attempt to persuade them to use their magazine to advertise their product as their target audience will be reading the magazine in question.
Youth Sub-Cultures
A youth culture is a group of individuals who have common tastes and values with regards to clothes,music,politics etc. They are usually positioned outside of the mainstream and are representing a united response to mainstream.
Examples
Rockers
Punks
Hippies
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